AdSense vs AdWords

Conceptually, the main difference between Google Ads and AdSense is this

Google Ads is for advertisers, while AdSense is for publishers.

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When I say “publisher,” I mean anyone who has a website, is willing to sell ads space on it.....

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and is primarily interested in putting out regular content (as opposed to selling products and services)....

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The New York Times, for instance, would be considered a publisher.

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If you’re familiar with the Display Network, in which Google Ads users pay to run display ads on sites across the web.......

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